The PH Launch Pad Checklist is a free, interactive Product Hunt launch timeline covering everything from T-30 days to T+7 post-launch. Track your progress with a Launch Readiness Score based on real launch best practices from 12,000+ launches.
Last updated: March 2026 · Based on analysis of 12,000+ launches
Set your date to see a countdown and auto-focus the right phase
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Research your category, study recent winners, and join maker communities before you need them.
Pick your launch day, define your value prop, and set up a teaser landing page.
Generate your tagline, write your maker comment, prepare screenshots and a demo video.
Draft your launch thread, prepare DM templates, and coordinate with supporters.
Schedule your product on PH, test everything, and pre-write responses to common questions.
Post your maker comment within 5 minutes, share across all platforms simultaneously.
Respond to every comment within 30 minutes, post progress updates, and thank supporters.
Analyze results, write a lessons-learned thread, and plan your long-term growth strategy.
A successful Product Hunt launch takes 30+ days of preparation. Here's the timeline breakdown across 8 phases.
Lay the groundwork — research, validate, and find your people.
Define your pitch and set the stage for launch day.
Create all the assets you need for a compelling launch.
Rally your supporters and prepare your outreach.
Last checks before the big day. No surprises tomorrow.
The first few hours matter most. Execute fast.
Stay engaged all day. Momentum compounds.
The launch is just the beginning. Capitalize on the momentum.
Turn your launch prep into a blog post. Feather makes it easy to publish your Product Hunt story.
Try Feather →